Behavior Change Communication
is BCC? | The BCC
Component of DISH | Achievements
Centerpiece Materials | Campaigns
In DISH II, the project produced "Olujegere" radio programs
and quarterly "Health Matters"
newsletters, and produced a new 13-part TV/Video
series: Centre 4. We promoted family planning,
male involvement, STD management, and improved infant
nutrition while adding new messages on safe motherhood,
malaria, immunisations, PMTCT, ARH, and the yellow
star programme. In September 2001 and again in March
2002, the project hired a local research firm to conduct
audience surveys to assess the reach and impact of
these centerpiece materials.
DISH Project Videos
The DISH Project has produced a number of videos and TV spots for health communication.
In 1995, the project produced Caring
Completely, a 20-minute training video for health
care providers. Through drama, this video models how
service providers can deliver integrated reproductive
health services and illustrates the benefits of integrated
services. The DISH Project also produced the Time
to Care video drama series which addresses maternal
health, sexually transmitted disease prevention and
treatment, voluntary counseling and testing, and family
planning. The first drama in the series, Time
to Care: Three Visits (1996), encourages women
to attend health centers for antenatal care and to
adopt healthy practices during pregnancy. The
Dilemma (1998), the second drama in the Time to
Care series, which was shown during the 1999 Cannes
Film Festival, focuses on sexually transmitted diseases,
and encourages men to prevent, seek treatment for,
and talk with their partners about STDs, and thus
decrease the spread of HIV. Let’s
Face It (1999), the award-winning third video
in the series, encourages men and women to get voluntary
HIV counseling and testing to help them stay healthy
and plan their lives. For the Let’s Face It video
along with other voluntary counseling and testing
campaign materials, the New York Festivals awarded
the DISH Project the 1999 Finalist Certificate for
Social Commitment: Consumer Education and Public Service.
The fourth video, A Question
of Children (2000), encouraged couples to discuss
and use modern family planning methods. All videos
in the Time to Care series were produced in English
plus four or five vernacular Ugandan languages and
are accompanied by printed discussion guides.
The programs in the Time to Care series have been broadcast
in Uganda and other African countries; The Dilemma
has been dubbed into French and shown in West Africa.
DISH also organized thousands of showings of these
videos by film vans, road shows, and video clubs throughout
the 12 project districts and has provided copies to
other organizations and government departments for
The DISH Project also produced a music video and several television spots promoting
health practices. In 1995 and 1996, during its multi-media
Sex or AIDS"campaign for youth, DISH organized
a national and district level music contest to deliver
its message to young people. The winning song became
the theme song of the campaign and was made into a
music video and distributed to TV stations in Uganda
and East Africa and to video halls in the campaign
Back to Top
"Health Matters" is a newspaper published quarterly in English, Luganda and
Runyankole by the DISH project. To view "Health Matters"
issues contained in the Media/Materials Clearinghouse
database select from the dropdown menu below to view
Back to Top
Back to Top
- "Nze N'Owange" -
Community Radio Game Show This innovative
"know your mate" community game show attracted
large crowds in the local community. The show
was broadcasted on the radio.
Lw’obulamu" and "Orujegyere R’wamagara".
These weekly drama series tied together messages
from different BCC campaigns and were broadcast
in vernacular languages.
- "Straight Talk" weekly
radio programs in English, Luganda and Runyankole
broadcast for one year in 1996 and 1997 on Radio
Uganda. Part of the DISH I Safer Sex or AIDS campaign
for youth, the programs promoted abstinence, safer
sex and proper STD management.
- "Choices" weekly radio
program broadcast 152 weeks on Radio Uganda
in three languages between 1996-2000. The magazine
format program included the serial drama "Secrets
of Bonbuka." According to the 1999 DISH Evaluation
Survey, almost one third of men and women 18-45
years old in the project's districts had listened
to this program.
- "Reproductive Health and
You," an English language call-in program
on Radio One FM broadcast for more than a year
in 2001 and 2002. Each one hour program focused
on a different reproductive health topic and featured
a doctor who answered listeners' questions.
- "Asiika Obulamu" weekly
radio program broadcast for 7 months between
March and September 2002. Each program focused
on a different child health topic and featured
a pediatrician who answered callers' questions.
One Saturday each month the program broadcast
live from a low income community in Kampala during
a child health outreach which provided free immunization,
growth promotion, Vitamin A supplementation, de-worming
and sick child care.
Back to Top
In September 2001, the DISH II Project teamed up with Mediae Trust,
a Kenyan development communication organisation, to produce the
dramatic television series Centre 4 in Uganda. The 13 -
part series revolves around the lives of people living in the
fictitous Konaweeka Trading Centre and working in the local Health
Centre 4. Each programme carries a specific health message. (See
stories and messages for more details)
The project had a dual purpose: to train Ugandan production talent
to produce an international quality television drama series; and
to produce a dramatic series that will positively influence health
practices among Ugandans and, hopefully, other African television