Behavior Change Communication
What
is BCC? | The BCC
Component of DISH | Achievements
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Centerpiece Materials
| Campaigns
Campaigns
Long Term and Permanent Family Planning Methods
Campaign
Launched in July 2001, this campaign included print
and electronic media as well as community and facility
based activities organized by the districts. The campaign
promoted Norplant, tubal ligation and/or vasectomy;
and encouraged couples who want to delay having children
for at least 3 years or stop having children altogether
to consider these long term options.
For more information about this strategy check out
some of the documents and materials below!
Safe Motherhood
Launched in October 2001, this campaign included print
and electronic media as well as community and facility
based activities organized by the districts. Safe
motherhood interventions encouraged women to give
birth at health facilities with qualified staff and
encouraged health providers to offer client-friendly
services and to assist their antenatal clients to
plan for safe deliveries.
Materials and documents for this campaign are below:
Communicating Quality
of Care - the Yellow Star Program
In close collaboration with other components of the
project and with the MOH Health Promotion and Education
Division and Quality Assurance Department, the BCC
component developed materials to assist the Quality
of Care working group to spread the word about quality
improvement activities and the Yellow Star Program.
The BCC Component also launched a multi-channel campaign
targeting service providers with the purpose of improving
the quality of services.
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For More information on this strategy,
click here.
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Promoting and Supporting Adolescent Reproductive
Health (ARH) Services
 The
BCC component prepared materials and trained peer
educators to promote adolescent friendly services
as they became available. In August 2001, the project
began training peer educators. The project contracted
Group Africa to launch ARH service sites with "Teen
Bashes." Activities included outdoor games, dances,
and interactive shows for youth; and Straight Talk
radio programs recorded live from the rural ARH centers
during these "bashes."
Check out some of the documents and materials below!
Immunisation Communication Campaign
The DISH II Project assisted the MOH to develop and
implement a communication strategy for revitalisation
of routine immunisation including the addition of
new vaccines against Hepatitis B and Haemophilus influenzae
type b. DISH II also produced print and electronic
materials and participated in a massive effort to
orient all health workers about the additional vaccines
during 5-day training courses. The project worked
with the district of Masaka to improve micro planning
for immunisation outreaches and supported 10 districts
to sensitise leaders about routine immunisation.
Home Based Management of Fever/ Malaria:
The project supported distribution of pre-packaged
anti-malarials for under-fives through community distributors
in selected sub-counties of Kamuli, assisted the Ministry
of Health, WHO and UNICEF to prepare and developed
materials for a national communication strategy to
support home based management of fever.
Institutionalizing BCC Capability
A major focus in the last 18 months of the project
was to establish a private sector organization capable
of designing, implementing and evaluating development
communication interventions. During the last months
of the project, this organization took over the operations
of the DISH BCC Component and attracted funding from
other sources for development communication activities.
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The
Communication for Development Foundation Uganda
(CDFU) is a multi-dimensional support agency
that provides specialized and professional
communication support, advice, direction,
training, management for the improvement of
social services and conditions in Uganda.
P. O. Box 8734 Kampala, Uganda
E-mail: cdfuug@yahoo.co.uk
Tel: (256)- 77- 501993
077-409746
077-404797
077-735622 |
Past Campaigns:
The BCC Component designed and implemented a series
of nine phased and overlapping multi-channel health
communication campaigns:
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1995 - 1997:
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"Safer Sex or AIDS" promoting sexual responsibility
among youth
"Plan today, enjoy tomorrow" promoting
modern family planning methods
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1997:
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Launch and popularization of the rainbow
over the yellow flower family health symbol
identifying health facilities offering
family planning, antenatal and postnatal
care, HIV counseling, STD management,
and immunisations
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1998 - 1999:
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"Stop, Treat, and Destroy STDs" promoting
proper prevention and treatment of STDs
"For a healthy baby, have a healthy pregnancy"
promoting antenatal care during pregnancy
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1999 - 2000:
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"Take control of your life" campaign for
HIV counseling and testing
"Family planning, safe and effective"
promoting modern family planning methods
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1999 - 2001:
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"Give your Baby the best" promoting improved
infant nutrition practices
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2000 - 2001:
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"Family planning is the way forward" promoting
male involvement in family planning
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2001
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Long Term and Permanent Family Planning
Methods
Safe Motherhood
Adolescent Reproductive Health
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2002:
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Promotion of Quality Services. Yellow Star
Program
"Protect Your Child: Immunise Now"
promoting completion of childhood immunisation
schedule.
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Each campaign included a mixture of print and electronic
media combined with educational community-organized
activities such as village meetings, video shows,
soccer matches, bicycle rallies, song contests, kitchen
garden contests, community based services (e.g. HIV
counseling and testing, growth monitoring, Vitamin
A supplementation, immunisations, family planning,
etc.).
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