Behavior Change Communication
is BCC? | The BCC
Component of DISH | Achievements |
Centerpiece Materials | Campaigns
Between 1995 and 2002, the DISH Project designed and
implemented multi-channel communication interventions
promoting a variety of health practices among individuals,
households and communities. During the first five
years of DISH I, and the first year of DISH II, the
BCC Component implemented a series of nine multi-channel
campaigns that included centrally produced print,
radio, and video materials coupled with locally designed
and implemented mobilization and sensitization activities.
During 2001 and 2002, the project moved more toward
marketing services and service providers, with localized
communication strategies that combined service delivery
and communication interventions.
As new campaigns and marketing interventions were launched,
the project continued to remind audiences of messages
from previous campaigns through its centerpiece radio
series, videos, and "Health Matters" newsletters.
DISH BCC interventions have supported and promoted
a variety of health practices: family planning, safer
sex among youth, proper management of sexually transmitted
diseases, antenatal care, health facility delivery,
voluntary HIV counseling and testing, breastfeeding
and infant nutrition, immunization, malaria prevention
and treatment, and male involvement in family planning.
To identify health facilities providing antenatal,
postnatal, family planning, STD, immunization, and
HIV/AIDS counseling services, the project worked closely
with the Ministry of Health Reproductive Health Division
to develop the rainbow over the yellow flower symbol
for family health services in 1997. The symbol is
now known by more than three quarters of men and women
Specifically, the component:
- Developed media materials and, through subgrants
to the 12 districts, supported the implementation
of community mobilization activities for reproductive,
maternal and child health practices.
- Worked with the district health services and other
partner organizations to organize innovative entertainment-education
activities such as the Hits for Hope music contest
for youth, the Nze N'owange community radio programme,
bicycle rallies, soccer tournaments, music contests,
community drama tours, and school drama contests.
- Designed, produced, and broadcast radio
programmes for a variety of audiences: youth,
rural men and women, and urban parents.
- Produced and distributed 14 issues of Health
Matters newsletters in 3 languages covering
a variety of health topics. Over 7 years, more
than 7 million copies were distributed as inserts
in newspapers, through health facilities and during
- Assisted the districts to train Parish Development
Committees, community resource persons, and adolescent
peer educators to provide community based services
including growth monitoring and promotion, immunization,
Vitamin A supplementation, malaria treatment for
children, and referrals for clinic based services.
- Designed, produced, and distributed support materials
for counseling and client education such as anatomical
models, flipcharts, cue cards, and videos such
as "Caring Completely" and "Seven
Family Planning Methods."
- Encouraged better quality of care among health
workers through quarterly "Health Worker"
newsletters, self-instructional manual on client-friendly
maternal health services, up-date orientations
to voluntary HIV counseling and testing, growth
monitoring and promotion, and immunization. The
project also worked closely with the Ministry
of Health, WHO, UNICEF and the Malaria Consortium
to prepare orientation materials on the malaria
drug policy and for the introduction of new vaccines.
- Produced a 13-part dramatic television/video
series and the 4-part Time to Care video drama
series on family planning, safe motherhood, STDs,
HIV, malaria, infant nutrition, immunisations,
sanitation, and quality of care.
- Assisted the Ministry of Health to produce a logo
and communication support materials and organize
district orientations for leaders and service
providers for the Yellow
- Sponsored four Communication Specialists and eight
District Health Educators to attend international
training courses in health communication and advocacy.
- Established an Ugandan non-government organization
to continue providing expertise in behaviour change
communication called the Communication for Development
Foundation Uganda (CDFU).
The DISH Project received three international awards
for excellence in health communication: the 1997 Global
Media Award for Best Team Effort to produce a dramatic
radio series "Choices"; the 1999 New York
Festival Globals Finalist Award for the HIV Counseling
and Testing multi-media campaign; and the 1999 Global
Media Award for Best Population Publication for the
1998 family planning issue of the newsletter "Health